Work

Things I'vebuilt.

Products, mostly. Each one started as a problem someone actually had, and none of them began as an idea for a product.

01Products
RELO
View live project
A business operating system for the daily running of a business.
Founder — product and design
Read the case study
02Products
Paywise
View live project
Financial access for people the banking system was never built around.
Founder — product and design
Read the case study
03Products
Kademy
View live project
An AI learning platform for people starting from anywhere.
Read the case study
Photograph
Real food, plated as it actually arrives — or a subscriber eating it on an ordinary weeknight. Warm, not styled to death.
3/2
04Products
Noosh
A meal subscription for people who would rather buy back their time.
Read the case study
Photograph
The product in use by someone job-hunting in Qatar, or the verification step that makes it different. A screen doing the actual work.
3/2
05Products
Watheeq
View live project
A verified jobs platform for Qatar and the GCC — corporate careers and trusted artisans.
Read the case study
Photograph
The agency at work, or a piece of client work in the wild — a campaign somewhere real rather than a laptop on a desk.
3/2
06Business
Namada Digital
View live project
An AI-powered digital marketing agency in Qatar.
Read the case study

Design work, training programmes, talks and community projects live in the archive.

RELO