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Kelvin Edionwe
All work
Products

Noosh

A meal subscription for people who would rather buy back their time.

Category
Products
Status
Case study in progress
Photograph

Real food, plated as it actually arrives — or a subscriber eating it on an ordinary weeknight. Warm, not styled to death.

3/2
Noosh
01

What it is

A meal subscription for people who would rather buy back their time.

02

The problem

Noosh is not a delivery marketplace. It exists for people who have reached the point where their time is worth as much as their money.

Deciding what to eat, planning it, shopping for it, cooking it and cleaning up after it is a job nobody applied for. Noosh takes that job.

03

The context

Launching first in Benin City, Edo State.

04

What I built

To add · What I built

The specific things you designed and shipped. Screens, systems, decisions.

05

Process

To add · Process

How the work actually went. Including the parts that did not work.

06

Outcomes

To add · Outcomes

What happened after it shipped. Only numbers you can stand behind.

07

Lessons

To add · Lessons

What you would tell yourself at the start. This is the part people remember.

Building something in the same direction?